Listening Britain Spring 2020: 29m listen to online audio weekly
Posted on: Thursday 28 May 2020 | IAB UK
Our downloadable deck and infographic pull together key findings from the latest Rajar MIDAS data on online audio listening habits in the UK
The data shows that 52.6% of the UK population aged 15 years and over are tuning into online audio each week, spending an average of 12.8 hours listening.
When it comes to devices used, smartphones dominate - making up 62% of weekly online audio reach. Meanwhile, 30% of reach comes via desktops, 30% via voice activated speakers, 12% via tablets and 2% via game consoles.
The most popular online audio content being consumed are on-demand music services (31%), live radio via IP (27.9%) and podcast downloads (18%).
Of all those that listen to online audio, 24% listen exclusively online, rising to 35% among 15 – 24 year olds.
Want to find out more? Download the infographic here.
For an insight into daily online audio consumption, you can also download the ‘Audio Day Data’ deck below.
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