Listening Britain Spring 2020: 29m listen to online audio weekly
IAB UK
Our downloadable deck and infographic pull together key findings from the latest Rajar MIDAS data on online audio listening habits in the UK
The data shows that 52.6% of the UK population aged 15 years and over are tuning into online audio each week, spending an average of 12.8 hours listening.
When it comes to devices used, smartphones dominate - making up 62% of weekly online audio reach. Meanwhile, 30% of reach comes via desktops, 30% via voice activated speakers, 12% via tablets and 2% via game consoles.
The most popular online audio content being consumed are on-demand music services (31%), live radio via IP (27.9%) and podcast downloads (18%).
Of all those that listen to online audio, 24% listen exclusively online, rising to 35% among 15 – 24 year olds.
Want to find out more? Download the infographic here.
For an insight into daily online audio consumption, you can also download the ‘Audio Day Data’ deck below.
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