Reality TV star and Kardashian/Jenner clan member Kylie Jenner has been named the world's most valuable Instagram influencer.

According to new insights from D'Marie Analytics, any sponsored social media posts that she posts could be worth around $1 million to brands, demonstrating the potential power of working with the right influencers.

Frank Spadafora, chief executive officer at D'Marie Analytics, explained: "Influencer valuations move up and down like the stock market, but Kylie is methodical about consistently generating aspirational content for her social audience, without jeopardising authenticity."

Jenner can also lay claim to the second and third most-liked Instagram posts of all time, and she recently amassed over 100 million followers.

Mr Spadafora added that her success on the social platform can act as "a true case study" for brands, showing them just how much they could benefit from working with online influencers and positioning their sponsored content in the right way.