So many of us look to influencers to discover the latest trends without even realising it, which proves how valuable they can be to brands. It makes perfect sense really - if a brand aligns themselves with a person who has a large following, they can then recommend the brand to that audience.
However, the question is now being raised: is that following even interested in the product you're offering?
Instead, brands are now beginning to look more to micro-influencers, who have a significantly smaller following, but one that is much more engaged.
With Black Friday and Christmas both upon us, now is the perfect time for brands to create relationships with relevant micro-influencers who can help to boost sales.
By aligning itself with the right micro-influencers, a brand can drive a targeted message to the right audience all in one place.