Influencers are a brand's best friend

Brands should look to influencers to boost sales.

So many of us look to influencers to discover the latest trends without even realising it, which proves how valuable they can be to brands. It makes perfect sense really - if a brand aligns themselves with a person who has a large following, they can then recommend the brand to that audience.

However, the question is now being raised: is that following even interested in the product you're offering?

Instead, brands are now beginning to look more to micro-influencers, who have a significantly smaller following, but one that is much more engaged.

With Black Friday and Christmas both upon us, now is the perfect time for brands to create relationships with relevant micro-influencers who can help to boost sales.

By aligning itself with the right micro-influencers, a brand can drive a targeted message to the right audience all in one place.

Related content

Woman using social media on smartphone

IAB UK launches guide to paid social formats

Learn more
Row of people using smartphones

CMA releases guides for platforms, brands & influencers on paid promotions

Learn more
influencer taking selfie

IAB UK submission to DCMS Committee influencer inquiry

Learn more

General Election 2015: Social insights by DigitasLBi

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.