IAB UK Podcast | Introducing IAB UK's Real Living 2021
Posted on Friday 19 November 2021 | IAB UK
This week, IAB UK launched the final part of our Real Living research into the behaviour of shoppers, gamers, listeners and viewers over the past year. When are people doing things, what are they doing and crucially, how are they doing it?
IAB UK's Real Living 2021 is a cumulation of four week-long specialism events we’ve run throughout 2021 with all of those deep dives laddering up to a set of brilliant insights relating to lockdown behaviour with our digital devices.
In this episode, the IAB's Head of Research and Measurement, Elizabeth Lane, shares the research headlines and James gets the view of three of the industry’s smartest thinkers to interpret the consumer insights and help us all understand what they actually mean to advertisers and buyers: Dan Daynes, International Strategy & Planning Lead, Mindshare, Monica Majumdar, Head of Strategy, Wavemaker UK, and Simon Andrews, Founder at Addictive and publisher of the must-have Fix newsletter.
Get the full research, watch our short explainer video, and get the deep specialism dives at here.
Related content
Podcast Upfronts 2022: what we learnt
Learn more
IAB UK partners with The Podcast Show to celebrate the growing opportunities in podcasts
Learn more
Season 2 Episode 1 | Don't be a #clickhead
Learn more
IAB UK Connected | Season 2 Episode 2: Revolutionising femcare with Callaly's CMO Kate Huang
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.