Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.
IAB UK Podcast | 'Exploring ethical advertising' with Mindshare & Taboola
Posted on: Thursday 11 November 2021 | IAB UK
In the latest episode of the podcast, we get stuck into ethical advertising with Taboola and Mindshare
James is joined by Stacey Delaney, Taboola’s UK & Nordics Country Manager and Deb Harper, Partner at Mindshare Worldwide to cover ethical advertising.
They discuss the role industry leaders must play in turning talk into meaningful change and why collectives and collaboration are so vital in creating action. As well as agreeing why an ethical media plan is great for business, Deb and Stacey also share some the initiatives they lead within their businesses and the progress they’re making.
Discover some of the collectives mentioned in the episode here: Media For All; Outvertising; Bloom.
Written by
IAB UK
Topics
Related content
IAB UK partners with The Podcast Show to celebrate the growing opportunities in podcasts
The Podcast Show is taking place 25-26 May to celebrate the growth and popularity of podcasting, as well as supporting new creators that are helping...
Learn moreIAB UK Podcast | Introducing IAB UK's Real Living 2021
This week, IAB UK launched the final part of our Real Living research into the behaviour of shoppers, gamers, listeners and viewers over the past...
Learn more