The IAB UK Podcast | CTV Week Special with Amazon Ads & Johnson & Johnson
Posted on Wednesday 03 November 2021 | IAB UK
This week’s episode marks the finale of IAB UK's 2021 Specialism Weeks, focused throughout the year on Ecommerce, Gaming, Audio and - this week - Connected TV. In this special episode to celebrate the connected small screen, James chats to Rick Oakley, Digital Director for Northern Europe at Johnson & Johnson and Laura Belchier, Senior Sales Manager at Amazon Ads.
In their chat about TV streaming and live sport, they cover the US Open on Prime Video and the phenomenal rise of Britain’s Emma Raducanu, Peter Field's take on advertising in a downturn, Amazon Ads’ IMDb TV announcement as part of their recent Digital Upfront, and Rick and Laura reveal who is the longest standing season ticket holder at Manchester United and Spurs respectively.
Check out IAB UK's Connected TV consumer insights here and watch other events forming part of Connected TV Week here.
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