IAB UK launch bank of brand case studies to evidence digital’s effectiveness

Posted on: Thursday 28 November 2019 | IAB UK

Featuring brands including Eurostar, Whiskas, Direct Line and Three, we’ve pulled together examples of effective digital campaigns to help supercharge your ad campaigns

With the case studies searchable by objective, format and sector, the resource has been designed to allow advertisers to easily find quantifiable evidence of effective digital strategies.  

The bank spans examples of how brands are using digital audio, online video, data consolidation and multi-touch attribution to achieve a range of results – from growing ROI to increasing reach. 

Browse the case studies here.

If you would like to submit a case study to be featured on the website, you can view the criteria here.

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