IAB UK comment: ICO pauses RTB work

Posted on: Wednesday 13 May 2020 | Christie Dennehy-Neil - IAB UK

With the Information Commissioners Office announcing that it will be passing its RTB investigation, IAB UK’s Head of Policy & Regulatory Affairs Christie Dennehy-Neil says that the news does not affect the industry’s ongoing work

 


Following the ICO’s recent announcement that it will be pausing its investigation into real-time bidding and the ad tech industry, we at IAB UK, together with our members, will be continuing with our action plan to address the issues as detailed in our response to the ICO’s ‘Update report’

While the ICO’s announcement relates to its ongoing investigation activity, as set out in its January update, it remains of paramount importance that we collectively deliver on the steps we have already laid out and  this will continue to be a major priority for us in the coming months.

At present, we are primarily focusing on two key areas: data security and special category data. For more details see Chapter 6 of our response, and keep an eye out for our email updates on our progress.

Written by

Christie Dennehy-Neil

IAB UK

Topics

Related content

Digital Advertising Guidance: data security, retention & storage

IAB UK has produced this guidance as part of our commitment to the ICO in our response to its investigation of real-time bidding. The guidance aims to...

Learn more

ICO publishes data protection & privacy expectations

The Information Commissioner’s Office (ICO) has laid out data protection standards that it expects companies to meet when developing new ad tech...

Learn more
Christie headshot

As the ICO returns to RTB, are you ready?

With the Information Commissioner’s Office set to start audits within the ad tech industry imminently, it’s vital that any companies engaged in RTB are...

Learn more
A person writing on a notepad at their desk

Digital Advertising Guidance: LIAs under the UK GDPR

Guidance on how to conduct a Legitimate Interests Assessment; a legal requirement if you want to rely on legitimate interests to process personal data

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.