IAB UK comment: ICO pauses RTB work

Following the ICO’s recent announcement that it will be pausing its investigation into real-time bidding and the ad tech industry, we at IAB UK, together with our members, will be continuing with our action plan to address the issues as detailed in our response to the ICO’s ‘Update report’. 

While the ICO’s announcement relates to its ongoing investigation activity, as set out in its January update, it remains of paramount importance that we collectively deliver on the steps we have already laid out and  this will continue to be a major priority for us in the coming months.

At present, we are primarily focusing on two key areas: data security and special category data. For more details see Chapter 6 of our response, and keep an eye out for our email updates on our progress.