APD suspends action plan implementation period in TCF case
IAB Europe confirms that the Belgian Data Protection Authority (APD) has voluntarily suspended the six-month implementation period for IAB Europe’s...
Learn morePosted on: Thursday 02 February 2023 | IAB UK
The Sustainability in Digital Advertising State of Readiness Report shows how far the digital advertising industry is progressing on its journey towards the delivery of sustainable digital advertising
Sustainability is becoming a core focus for digital advertisers across the board, it being identified as a priority challenge alongside the future of targeting and measurement. This is just one of the findings from Sustainability in Digital Advertising State of Readiness Report, released today by IAB Europe.
The report gauges progress so far and how ready the industry is to tackle the issue of environmental sustainability, including what measures individual companies are putting in place. Developed by IAB Europe’s Sustainability Standards Committee, the report surveyed 256 companies from across the digital advertising ecosystem with the vast majority of respondents being from ad tech, agencies, and publishers, as well as advertisers.
The findings of the report will be used by IAB Europe’s Sustainability Standards Committee to shape its 2023 objectives. Alongside the committee, European national IABs have formed a working group to show the industry’s commitment to reducing emissions. The UK digital advertising industry is represented in this group by IAB UK - a group charter and joint action plan is due to be released in the next few weeks.
Commenting on the report, Andrew Hayward-Wright, IAB Europe’s Programmatic & Sustainability Advisor, said: “It is clear from the results that a combination of measurement, standards, and solutions will be key to driving sustainability in digital advertising forward. This year, IAB Europe will focus on delivering standardisation of reporting whilst supporting the industry as it navigates the complex European regulatory environment of sustainability.”
The Sustainability in Digital Advertising State of Readiness Report is available on IAB Europe’s website.
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