Huffington Post rebrands to HuffPost with new logo

The Huffington Post has undergone its first ever rebranding, abbreviating its name to HuffPost and introducing a new logo.


The Huffington Post has undergone its first ever rebranding, abbreviating its name to HuffPost and introducing a new logo.

The move is effective today (April 25th) and has been rolled out across all of the news outlet's platforms, including its websites and social channels.

It is the first since the brand was launched 12 years ago and includes a new homepage layout, storytelling 'splash cards' to be used across social networks, and InContent Reveal advertising, which is designed to help advertisers and brands reach their audiences effectively.

Chief executive officer at HuffPost Jared Grusd said the rebrand is a "decided leap into our future".

"The rebrand and relaunch of our products symbolize our commitment to continually evolve to help our audiences connect with a world that is changing rapidly around them," he remarked.

Editor-in-chief Lydia Polgreen added the brand's new design is a reflection of its "bold promise" to help readers know "what really matters".

Topics

Related content

""

Tomorrow, Today: Your guide to 2030 on-demand now

Learn more
upfronts audience

Nectar360, Bauer, Tripadvisor, Global, Meta & Spotify at IAB UK’s first Media Upfronts

Learn more
a person smiling

AI in ads: what's working?

Learn more
billboard

British Skin Foundation takes home Joy of Digital Award for ‘The Burnable Billboard'

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon