Haagen-Dazs using free ice cream and VR to highlight plight of bees

Haagen-Dazs is marking ten years of supporting the plight of bees with the launch of a new virtual reality (VR) experience for its customers, as well as free ice cream. At some of the brand's US outlets, people will be able to try out its VR offering, which is designed to teach them about the challenges that bees are facing in the modern world and what they can do to help these important insects thrive. Haagen-Dazs will be running 'Free cone day' at multiple stores on Tuesday May 8th, using the innovative technology alongside the promotion to educate its customers at the same time as rewarding them for their custom. Adam Hanson, president and general manager at The Haagen-Dazs Shoppe Company, explained: "'Free cone day' is an opportunity to say thank you to our loyal fans, and we want to continue to recognise the pollinators that make our ice cream possible."