Google opens Curiosity Rooms to promote Pixel 3
Posted on: Tuesday 27 November 2018
Google transforms 55 Regent Street into Pixeldilly Circus with talks, workshops and special events in its Curiosity Rooms.
Google has opened a Curiosity Rooms experience at 55 Regent Street to showcase the features of its new Pixel 3 smartphone.
The event, which will run for five weeks, allows visitors to explore the latest Google Lens technology, enjoy YouTube Music events and experience weekly podcast recordings.
Dubbed Pixeldilly Circus, due to its location, there is everything from a faux launderette to a Vogue photo shoot to inspire Instagrammable moments.
The 12 windows, three floors and extensive schedule of talks, workshops and special events is on a bigger scale than Google’s previous installations.
It discovered after last year’s two-night event at Selfridges that there was an appetite for something larger-scale and longer-term.
Kirstyn Stark, head of UK hardware brand marketing at Google, told Campaign: "We are targeting consumers who are naturally curious and willing to innovate, as we are a challenger brand when it comes to this product.
"So we hope to engage the younger tech-savvy and tech-positive audience who are in tune with culture, fashion and experiences."
Turning Attention into ActionLearn more
Asha: Google's answer to streaming directly to hearing aids
Google has teamed up with GN Hearing to launch its brand new Audio Streaming for Hearing Aids (Asha) service.Learn more
Member Research: Google Benchmark Study
Read the United Kingdom (UK) mobile site benchmark study from Google in partnership with CX Partners.Learn more