Facebook makes Stories feature public

Posted on: Monday 31 July 2017

Facebook has announced that users of its Stories feature will now be able to publicly share their content, creating a new rival to Snapchat.

Share this

The Facebook Stories function that was initially launched in March this year now supports public sharing, creating a new competitor to the similar Instagram and Snapchat Stories features.

Previously, Facebook users could only share their Stories - compilations of images or short video clips - with people they were directly connected with via the social media platform, but it was noticed that the sharing settings had changed in recent weeks and that public sharing was now enabled.

Speaking to TechCrunch, a spokesperson for Facebook confirmed: "This is something we rolled out a few weeks ago. The public setting allows your followers to see your story, in addition to your friends."

Although they said there is no specific timeline for rolling this public sharing function out to brand pages for their Stories yet, it could have the potential to transform the way that they create and share content in the future.

Facebook has significantly more daily active users than Snapchat - 1.3 billion versus 166 million - so it will certainly be interesting to see how its now-public Stories feature fares in comparison.

Share this

Related content

Facebook reveals its own smart home device

Facebook is launching Portal, which will include voice controls powered by Amazon's Alexa.

Learn more
IAB UK Digital Upfronts 2018: Facebook urges marketers to ‘stand out and stand up’ 

IAB UK Digital Upfronts 2018: Facebook urges marketers to ‘stand out and stand up’ 

Facebook kicked off the IAB UK’s Digital Upfronts 2018 with a session focused on how to get ‘meaningful’ attention to drive positive outcomes. 

Learn more
Facebook Marketplace introduces AI technology

Facebook Marketplace introduces AI technology

Facebook Marketplace is celebrating its second birthday with the addition of AI tools to improve the user experience for buyers and sellers.

Learn more
L'Oreal

L'Oreal uses AR for new product swatches: The future of 'try before you buy'?

Augmented reality looks to be the future of 'try before you buy' - something L'Oreal has long recognised, and is now bringing to Facebook.

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.