Facebook further expanding video

Video is being introduced to Facebook's third-party audience network.

With video growing faster than ever, it comes as no surprise that social media giant Facebook is further expanding its capabilities.

Yesterday (May 16th), it announced plans to expand its Facebook Audience Network (FAN) to support more video, which will mean that the third-party audience network can drive awareness.

The new update will see video ads presented either before, during or after a piece of video content is watched by a viewer on apps and third-party websites. In addition, video ads will be shown between paragraphs of text, playing when at least half of the pixels are viewable.

Brett Volger, director of product marketing for Facebook’s Audience Network, told The Drum: "With more places to deliver content, we can better maximise value for advertisers who want more brand awareness through video."

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