Enty is the new app for the fashion conscious

Posted on: Monday 24 September 2018

New fashion app Enty is like having a personal stylist in your pocket, with professional opinion and AI all included.

Share this

A new fashion app called Enty has been launched, aiming to give women insight into what to wear 24-7.
Facilitated by AI, the app learns the user’s tastes and matches them to global trends, as well as offering the benefit of advice from 140 fashion professionals.

To eliminate the potential for trolling, the professionals only post comments in response to questions and photos uploaded by users.

Sophia Matveeva, founder of Enty, told Mobile Marketing Magazine: “Women often have a very different experience online to men, they are much more likely to be bullied or get unwanted attention. I knew that to set up a platform for women, we had to put the female experience in the centre of everything - our design, our business strategy and our marketing.” Enty is currently available for Apple devices, with an Android version expected to be released in 2019. While it is free, a £4.99 monthly subscription unlocks more features.

Share this

Related content

Valbona Gjini headshot

A closer look at third-party cookie matching

Learn more
Digital Trust Forum image

Digital Trust Forum: Cross-industry collaboration is crucial

Read the full day's round-up from our first Digital Trust Forum

Learn more
content verification image

Content Verification Guide: How to implement a brand safe strategy

Launched at Digital Trust Forum, the Content Verification Guide highlights key factors to consider when implementing a brand safety strategy

Learn more

IAB UK to launch Gold Standard 2.0 with renewed certification criteria

Learn more

Looking to boost your skills?

Take your pick from over 40 events, workshops and training courses across the year.