A new fashion app called Enty has been launched, aiming to give women insight into what to wear 24-7.
Facilitated by AI, the app learns the user’s tastes and matches them to global trends, as well as offering the benefit of advice from 140 fashion professionals.
To eliminate the potential for trolling, the professionals only post comments in response to questions and photos uploaded by users.
Sophia Matveeva, founder of Enty, told Mobile Marketing Magazine: “Women often have a very different experience online to men, they are much more likely to be bullied or get unwanted attention. I knew that to set up a platform for women, we had to put the female experience in the centre of everything - our design, our business strategy and our marketing.” Enty is currently available for Apple devices, with an Android version expected to be released in 2019. While it is free, a £4.99 monthly subscription unlocks more features.