Get prepared for the ‘Less Healthy Food & Drink’ ad ban
With new LHF advertising restrictions coming in on 1 October 1 2025, it’s important for every UK advertising professional involved in food and drink campaigns to understand the changes.
Our Priorities
We engage with policy-makers and regulators to monitor and respond to all relevant developments affecting digital advertising, helping to tackle the challenges the industry faces. You can find all of our priority areas of work below.
Online Advertising Policy
Our communications with DCMS, the lead department for advertising policy, including our response to its review of online advertising regulation.
Legislation
Read about the Online Safety Bill, the Data Protection and Digital Information Bill as well as the Digital Markets, Competition and Consumers Bill.
Public Affairs
Discover how we've proactively engaged policy-makers, including regularly hosting events in Parliament as well as participation in debates.
Transparency & Consent Framework
See all of our up-to-date information on IAB Europe's Transparency and Consent Framework.
Data, Privacy and the ICO
Our work responding to the Information Commissioner’s Office report into ad tech and real time bidding, the Direct Marketing Code of Practice and the Age Appropriate Design Code.
Consultation Responses
A library of our responses to consultations from various government departments, select committees and regulators.
Gold Standard
Our own industry standard is The Gold Standard, which is open to all IAB UK members who buy and sell digital media.
Self-Regulation
A handy primer on UK’s self-regulatory framework for advertising content and placement, covering the CAP Code and how the ASA works.
Markets & Competition
Our engagement with the Competition and Markets Authority's study into competition in digital markets and online advertising, and the Government’s response.
LHF online ad ban
Read our work on the online ad ban of ads for less healthy food products.
GDPR & Privacy
All of our past and present work on privacy-related issues, including the UK General Data Protection Regulation.
Getting involved
IAB UK’s Public Policy & Regulatory Affairs Group works to promote a policy environment that will help to build a better future for digital advertising, for the benefit of everyone.
Areas covered include industry self-regulation, the Government’s review of online advertising regulation, data protection and HFSS.
This group is led by our Policy and Regulatory Affairs team and is open to all IAB members. We recommend that a representative from all member companies joins the group to stay up to date with the latest developments. For more information, contact us.
