How is 2020 impacting online video ad spend?
Working with YouGov and our Video Steering Group, we take a closer look at what’s fuelling a rise in video ad spend this year
Learn moreBBC, ITV and Channel 4 to invest £125 million in new Freeview app
Posted on: Tuesday 12 June 2018
Three of the UK's biggest TV channels are joining forces to invest in Freeview to ensure it can stand up to competition from services like Netflix and Amazon Prime.2018
The BBC, ITV and Channel 4 are joining forces along with telecoms firm Arqiva to invest £125 million in bringing Freeview up to date for the Netflix generation.
Together, the four companies own Digital UK, and will be using that brand to develop a new Freeview mobile app, due to launch later this year.
In addition, the collaborators are looking into introducing voice search navigation for Freeview, and at adding features that will allow viewers to restart live programmes when they are midway through.
As a result, this investment will help to bring Freeview more in line with modern TV-watching services like Netflix and Amazon Prime.
Jonathan Thompson, chief executive officer of Digital UK, commented: "This new commitment from our shareholders is a major boost for UK viewers.
"Building on this spirit of collaboration, we will not only safeguard free-to-view TV but reinvent it for a new age of viewing."
Topics
Related content
Video comes to Tinder: The Perfect Match?
Tinder is rolling out a new feature known as Loops, which brings video to the dating app for the first time.
Learn more
Digital video: Principles for creative best practice
Learn more
LinkedIn launches video advertising function for brands
B2B brands can now create video ads for LinkedIn, with the platform also introducing official company pages for the first time.
Learn more
Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.