Advertising Association: UK ad spend up 5.9% in last 12 months

Posted on: Wednesday 01 August 2018

Advertising spend rose almost six per cent in the UK between the first quarter of 2017 and the same period this year, new figures show.

Brands in the UK spent 5.9 per cent more on advertising in the first quarter of 2018 than in the same three-month period last year, new data shows.

The latest expenditure report from the Advertising Association and Warc reveals that UK ad spend rose for the 19th quarter in a row in Q1 2018, which also happened to be the strongest Q1 recorded in three years.

In fact, investment in advertising surpassed expectations by 1.3 percentage points, as companies upped their their spending in display formats (by 4.7 per cent - six per cent if direct mail is also taken into account) and search advertising (up 1.8 per cent) in particular.

Overall, search investment now accounts for nearly £3 in every £10 of advertising budget spent in the UK.

Stephen Woodford, chief executive at the Advertising Association, commented: "This investment boosts company profits and overall GDP, creates more jobs and helps our media sector to continue to invest in the creative content and technology that the public values."
 

Related content

Rainbow sidewalk

First All In Champions named including IAB UK

All In, which has been created to build a more inclusive advertising industry, has named its first raft of champions - companies that are upholding its...

Learn more
Elizabeth Lane

Rules of the game: Five facts in-game advertisers need to know

Contextual, seamless advertising experiences are necessary to balance the delicate relationship between gamers and brands, writes Elizabeth Lane, our...

Learn more

AA/WARC: UK ad spend set to surpass £29 billion

Ad spend over the Christmas period stands to be the highest on record - with £7.9bn ad spend forecast - as search advertising’s ascent continues 

Learn more
Commuters passing by

All In Report reveals action plan for more inclusive UK advertising workforce

All In Census garners 16,000 responses, informing the Advertising Association’s Inclusion Working Group’s action plan to tackle inclusion of Black...

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.