Seven out of ten of the consumers who have already tried out virtual reality (VR) technology believe that it will transform people's lives in the future, according to a new report.
 
Ericsson's Merged Reality ConsumerLab report found that almost three-quarters (70 per cent) of early adopters of VR from across the globe expect that this technology will significantly change the way that people work in the future, how they interact with each other socially and how they enjoy travel experiences.
 
In addition, seven in ten respondents to Ericsson's survey said they believed VR would transform the media, the way that education is delivered and how people shop in the near future.
 
Consumers expect that media will be one of the first areas to undergo a significant change, with many anticipating that virtual screens will replace televisions within the next 12 months.
 
As a result, this could dramatically change the way that brands advertise their products or services, so it is important they begin exploring VR sooner rather than later if they want to stay at the forefront of their industry.