70% of VR users say it's 'life-changing'

New research from Ericsson shows that seven out of ten early virtual reality users believe the technology will change people's lives in the future.


Seven out of ten of the consumers who have already tried out virtual reality (VR) technology believe that it will transform people's lives in the future, according to a new report.
 
Ericsson's Merged Reality ConsumerLab report found that almost three-quarters (70 per cent) of early adopters of VR from across the globe expect that this technology will significantly change the way that people work in the future, how they interact with each other socially and how they enjoy travel experiences.
 
In addition, seven in ten respondents to Ericsson's survey said they believed VR would transform the media, the way that education is delivered and how people shop in the near future.
 
Consumers expect that media will be one of the first areas to undergo a significant change, with many anticipating that virtual screens will replace televisions within the next 12 months.
 
As a result, this could dramatically change the way that brands advertise their products or services, so it is important they begin exploring VR sooner rather than later if they want to stay at the forefront of their industry.

Topics

Related content

Immersive media, virtual reality and a new form of media

Learn more
Man wearing virtual reality headset

Future Trends Volume 16: The Future of Virtual Reality

Learn more

A look into our crystal ball: 5 key trends to watch in 2017

Learn more

Five ways to supercharge video content without live streaming

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon