Lucid (a Cint Group company) is a research technology (ResTech) platform that delivers programmatic access to first-party survey data. Lucid’s data can be used to build business strategies, measure the impact of advertising and publish research.
Lucid media measurement solutions, including Impact Measurement, use a survey-based approach to help brands, advertisers and agencies measure the effectiveness of their advertising efforts to build smarter marketing campaigns. Lucid was acquired by Cint in December 2021 by Cint and has offices throughout the US, Europe and Asia.