Hypefy is a European startup revolutionising influencer marketing through AI-driven automation. Founded in 2021, Hypefy offers a platform that streamlines the entire influencer campaign process—from brief creation to performance tracking—empowering brands to achieve consistent, measurable results with minimal manual effort.
Key Features:
- AI-Generated Campaign Briefs: Automatically create detailed campaign strategies tailored to specific goals and audiences.
- Influencer Discovery: Identify and vet influencers across platforms like Instagram and TikTok based on compatibility scores.
- Automated Outreach and Coordination: Streamline communication, negotiations, and content approvals within the platform.
- Real-Time Performance Tracking: Monitor campaign metrics such as reach, engagement, and ROI through a unified dashboard.
- Global Scalability: Manage campaigns across multiple markets with localised influencer selection and pricing optimisation.
Notable Achievements
- Seed Funding: Raised $1.75 million in a seed round led by Interactive Venture Partners, with participation from investors including Thomas Peterffy's family office, Oktogon Ventures, Euroventures, and InterCapital.
- Client Portfolio: Served over 80 clients, including international brands such as NIVEA, Doritos, PHILIPS, Glovo, and Schwarzkopf.
- Campaign Success: Achieved 3–5 times higher ROI compared to industry averages by optimising influencer selection and campaign management.
Target Audience
Hypefy caters to marketing agencies, direct-to-consumer brands, and businesses in sectors such as cosmetics, fashion, consumer electronics, and food. Its platform is designed to support both small-scale campaigns and large, multi-market initiatives, making it a versatile tool for various marketing needs.
Future Plans
With the recent funding, Hypefy plans to expand its team, enhance its AI capabilities, and enter new markets in the US and Europe. The company is committed to transforming influencer marketing into a more efficient, data-driven, and scalable channel for brands worldwide.
