Aviva is the world’s sixth-largest insurance group and the largest insurance services provider in the UK.

It is one of the leading providers of life and pension products in Europe and is actively growing its long-term savings businesses in Asia Pacific and the USA. Its main activities are long-term savings, fund management and general insurance.

Aviva has premium income and investment sales of £45.1 billion and £379 billion of funds under management.

The company has 46,000 employees serving over 53 million customers in 28 countries around the world.

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.