IAB UK Member Vault

Insight, opinion and events from IAB UK members

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A picture of two children watching TV
Teads
Research Study & Guide

CTV Pulse - UK Consumer & Media Insights

CTV Pulse - UK Consumer & Media Insights
A young man enjoying playing a game on their mobile phone, while listening to an audio ad
Audiomob
Research Study & Guide

Audiomob x PepsiCo: Exploring the impact of in-game audio ads

Audiomob x PepsiCo: Exploring the impact of in-game audio ads
Shopping bags
Mantis
blog

Why curation can unlock retail media

Why curation can unlock retail media
Venatus and GWI - A multi-market study into unlocking gaming communities.
Venatus
Research Study & Guide

Unlocking gaming communities: a path to success for advertisers and publishers

Unlocking gaming communities: a path to success for advertisers and publishers
TV screens
FreeWheel
Research Study & Guide

Content Discovery in a Multiscreen TV World

Content Discovery in a Multiscreen TV World
A woman plays Candy Crush Saga on her phone
Activision Blizzard Media
blog

Why mobile gaming unifies all types of game players

Why mobile gaming unifies all types of game players
A picture of a woman on a laptop
Index Exchange
blog

Taking a Stan: Eliminating MFA sites & fostering quality journalism

Taking a Stan: Eliminating MFA sites & fostering quality journalism
A woman asking a question at an event
Eyeota
blog

Perspective: A continued shift toward cookieless strategies

Perspective: A continued shift toward cookieless strategies
Hunter Terry, Head of CTV, Lotame
Lotame
blog

CTV campaign planning is stuck in the past - can better data bring colour to black-and-white targeting?

CTV campaign planning is stuck in the past - can better data bring colour to black-and-white targeting?
The Global Audience Data Landscape
Eyeota
podcast

The Global Audience Data Landscape

The Global Audience Data Landscape
How to Master Advertising in the Cookieless World
Eyeota
Research Study & Guide

How to Master Advertising in the Cookieless World eBook

How to Master Advertising in the Cookieless World eBook
mobile
i-media
blog

What do impending cookie changes mean for DOOH?

What do impending cookie changes mean for DOOH?

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