Fresh analysis from Azerion’s DMP shows a clear and consistent seasonal surge in Back to School search activity—offering brands a sharp view on exactly when to activate
The Peak Window
Search interest spikes dramatically from late July through to early September, with the highest activity consistently landing in early August. In 2023, we saw a surge to over 7x baseline interest.
In 2024, the pattern repeated and already in 2025, activity is beginning to rise again as we near July. This is the moment for brands to move.
What This Means for Media Planning
To capture attention and drive action:
- Launch campaigns in early July
- Ramp up spend and messaging from late July to mid-August
- Retarget and reinforce through early September
Top Trending Keywords
"Back to school supplies", "school uniform", "stationery", "school shoes", and "backpacks"—perfect for creative targeting.
Posted on: Monday 30 June 2025