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Brand building post-TV era: Unlocking growth amidst uncertainty & change

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Consumer Behaviour TV+
Consumer Behaviour TV+

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LoopMe explores the shifting dynamics and implications for brands, while underscoring the importance of long-term brand advertising for sustained business growth

In this paper, LoopMe explores:

  • Why Brand Advertising Matters
  • How Emotions Lead to Revenue Growth
  • Balancing Brand and Performance Advertising with the 60/40 Split
  • The Risks of Reducing Brand Advertising During Downturns
  • The Challenge of Declining TV Viewership on Brand Advertising
  • The Future of Brand Advertising: Adapting Tactics in a Post-TV Landscape
Download1.1 MB

By LoopMe

Posted on: Monday 7 July 2025

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