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LoopMe explores the shifting dynamics and implications for brands, while underscoring the importance of long-term brand advertising for sustained business growth
In this paper, LoopMe explores:
- Why Brand Advertising Matters
- How Emotions Lead to Revenue Growth
- Balancing Brand and Performance Advertising with the 60/40 Split
- The Risks of Reducing Brand Advertising During Downturns
- The Challenge of Declining TV Viewership on Brand Advertising
- The Future of Brand Advertising: Adapting Tactics in a Post-TV Landscape
By
LoopMe
LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. LoopMe’s acquisition of Chartboost underscores its commitment to expand its capabilities and reinforces its position as the leading AI-powered brand advertising and performance platform. LoopMe has achieved a fully organic gross revenue CAGR of 40% for the period 2018-2024.