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Say It Now

blog

Smart speakers are getting even smarter: here's what to look forward to in 2024

Smart speakers are getting even smarter: here's what to look forward to in 2024

Lana Warner

Lotame

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When is a clean room not a clean room?

When is a clean room not a clean room?

programmatic DOOH top 6 benefits

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Programmatic DOOH: Top 6 capabilities & benefits for advertisers

Programmatic DOOH: Top 6 capabilities & benefits for advertisers

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MOLOCO

Research Study & Guide

Shift from brand marketing to performance marketing continues to grow

Shift from brand marketing to performance marketing continues to grow

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Advertima

blog

The growing relevance of in-store shoppers

The growing relevance of in-store shoppers

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ID5

blog

How can SSPs & UIDs empower publishers in the cookieless era?

How can SSPs & UIDs empower publishers in the cookieless era?

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Hivestack

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Best practices for running a DOOH campaign

Best practices for running a DOOH campaign

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IMPACT+

Research Study & Guide

IMPACT+: Reducing the carbon impact of digital advertising

IMPACT+: Reducing the carbon impact of digital advertising

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EPAM Continuum

blog

The 4 pillars of a successful retail media programme

The 4 pillars of a successful retail media programme

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Ipsos

Research Study & Guide

Ipsos Industry Deep Dive: Travel

Ipsos Industry Deep Dive: Travel

Scope3 State of Sustainable Advertising, Q2 2023

Scope3

Research Study & Guide

The State of Sustainable Advertising Q2 2023

The State of Sustainable Advertising Q2 2023

impression based buying in OOH

Hivestack

blog

Why impression-based buying is the next evolution of DOOH

Why impression-based buying is the next evolution of DOOH

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Adspend

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Adspend

The Digital Dividend

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The Digital Dividend

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Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Born Online

All research

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All research

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Why digital?

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Why digital?

Environmental Sustainability FAQs

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The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

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Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Guide to Digital Innovation

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Audio

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Gaming

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More sector resources

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IAB UK Gold Standard
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

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Membership benefits

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IAB Global Network

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IAB Global Network

Industry groups

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Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Past events on-demand

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