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Adelaide report: The 2025 outcomes guide

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Ad Tech Attention Effectiveness
Ad Tech Attention Effectiveness Measurement Transparency

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Adelaide's 2025 Outcomes Guide features 52 case studies across 18 industries, showing how brands achieve superior results with attention metrics

Adelaide's annual Outcomes Guide is the most comprehensive collection of case studies connecting attention directly to business impact.

Spanning 52 campaigns across 18 industries, the guide demonstrates how advertisers use attention metrics to drive measurable improvements, averaging 41% higher brand lift and 55% stronger lower-funnel performance.

At the center of these results is AU, Adelaide’s omnichannel media quality metric that scores placements on their ability to capture attention and drive outcomes. Powered by opt-in eye-tracking data, placement-level quality signals, and full-funnel outcome data, AU offers a precise, privacy-friendly way to evaluate and optimize media quality.

See how top brands use attention metrics to: 

1. Build lasting brand impact

  • +95% Awareness → Commercial Airline
  • +88% Consideration → Financial Services
  • +94% Purchase Intent → Retail

2. Turn attention into revenue

  • +4.2x Sales Lift → Diageo
  • +19x Conversions → CPG
  • +113% Purchases → Retail

3. Maximize ROI and efficiency

  • +2.7x ROAS → Food & Beverage
  • -67% Cost per Conversion → Travel
  • +133% ROAS Lift → Haleon

Download the guide here to unlock the strategies behind these results.

By Kaitlin Nizolek, VP, Marketing

Adelaide

Adelaide is the leader in attention-based media quality measurement. Our mission is to bring increased transparency and fairness to advertising by supplying the market with a precise, omnichannel media quality metric connected to business outcomes. Adweek has called Adelaide’s AU "the attention economy’s most widely recognized metric." Proven to predict full-funnel outcomes more accurately than any existing metric, AU helps the world’s largest brands make smarter investment decisions, activate attention data programmatically, and drive better performance. Adelaide is named after the global epicenter of evidence-based marketing in southern Australia and headquartered in New York City. For more information, visit adelaidemetrics.com.

Posted on: Wednesday 8 October 2025