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High-quality campaigns, lower emissions

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Ad Tech Attention Effectiveness
Ad Tech Attention Effectiveness Sustainability

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Spotify Japan wanted to bring their campaigns to life with faster, smarter and greener delivery, SeenThis reports

Spotify Japan reimagined campaign delivery by using SeenThis’ adaptive streaming technology - a breakthrough alternative to traditional download-based ad serving.

Adaptive streaming dynamically loads only what’s viewed in real time, reducing data transfer and eliminating the latency that often limits video quality. Across two multi-format campaigns, Spotify achieved faster load speeds, pristine creative fidelity, and measurable carbon reductions, proving performance and sustainability can go hand in hand.

Case Study Highlights:

  • Over 70% reduction in data transfer compared to conventional download delivery

  • Over 50% reduction in emissions from creative delivery (avoided CO₂e)

  • Instant-loading, high-quality video across multiple formats and surfaces

  • Seamless integration into Spotify Japan’s existing creative and media workflow

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By Hannah O'Neill, VP of Sales, EMEA

SeenThis

We are obsessed with making things better. We want to evolve the screen experience for everyone, everywhere. And, with the technology we have developed, we truly have the ability to shape the digital marketing of tomorrow. To change everyone’s perception of what is possible. Of what should be demanded. To make every pixel count.

Posted on: Wednesday 8 October 2025