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A person holding a mobile device

Anzu.io & Oracle Moat

blog

Why in-game may have less general invalid traffic & what that means for advertisers

Why in-game may have less general invalid traffic & what that means for advertisers

future-of-marketing

Adapt

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7 post-pandemic marketing trends for 2021 & beyond

7 post-pandemic marketing trends for 2021 & beyond

The ROI of Digital Intelligence

SimilarWeb

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The ROI of Digital Intelligence: A Step-by-Step Guide for Digital Agencies

The ROI of Digital Intelligence: A Step-by-Step Guide for Digital Agencies

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Anzu.io

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Why you need brand awareness campaigns to support growth

Why you need brand awareness campaigns to support growth

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Facebook

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The ‘Econometric Hero’ & 5 questions every CMO should ask about MMM

The ‘Econometric Hero’ & 5 questions every CMO should ask about MMM

A new podcast series from Facebook and Founders Forum that explores how the world’s most influential communities come to life.

Facebook

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Now, Then, Ten

Xandr Explains Curation: Episode 1

Xandr

video

Xandr Explains: Episode 1 - The Value of Curation

Xandr Explains: Episode 1 - The Value of Curation

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Facebook

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We’re acting to end abuse on social media

We’re acting to end abuse on social media

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Rakuten Advertising

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Why ‘Moments’ matter to advertisers & how can they use them?

Why ‘Moments’ matter to advertisers & how can they use them?

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Anzu.io

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Advertisers: Here’s how to ethically engage kids with in-game ads

Advertisers: Here’s how to ethically engage kids with in-game ads

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Silverbullet and 4D

blog

Why you need to update your brand safety protocols

Why you need to update your brand safety protocols

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Facebook

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Key insights to plan for growth after COVID-19

Key insights to plan for growth after COVID-19

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Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
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Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

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Gold Standard

Post-cookie preparation

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Post-cookie preparation

Policy & standards

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Policy & standards

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Transparency

Inclusion, Diversity & Equity

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Inclusion, Diversity & Equity

Sustainability in digital

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Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
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We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
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