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What really matters to grocery shoppers when money is short?

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Ad Tech Brand Safety Consumer Behaviour
Ad Tech Brand Safety Consumer Behaviour Effectiveness Market Overview Measurement

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Blis' latest infographic delves into the factors that shape customer decision-making, outlines the impact of inflation on consumer behaviour, and offers actionable tips for brands to remain relevant

Inflation, Brexit, a dwindling data landscape, a fragmented path to purchase, and a heavily saturated grocery market marked the start of a challenging year in the UK. To help grocery brands, Blis commissioned a survey conducted by Sapio Research in February 2023 among 2006 consumers based in the UK to understand what really matters to them. 

Our new infographic reveals what drives customers’ decisions and shows grocery brands:

  • Who are today’s grocery shoppers in the UK: their habits and how they shop
  • How inflation is impacting their behaviours: how much they spend, where they tend to shop and what they value the most
  • The top three practical tips to increase awareness, build loyalty and gain market share

By Beatriz Vieira, Global Head of PR and Content

Blis

Blis is an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, delivering KPI-beating results for the world’s largest brands and media agencies. 

Posted on: Wednesday 22 March 2023