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In the first episode of a new series, Xandr Explains, we discover the value of curation.
Curated marketplaces have certainly been a buzzword for the programmatic industry in 2021. In the first series of a new educational initiative, Xandr Explains, Senior Account Director for APAC, Erica Blakslee unpacks the importance of curation, what it is and why it should it be a priority for media buyers going forward.
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By Erica Blakslee, Senior Account Director, APAC
Xandr
A business unit within AT&T, Xandr powers a global marketplace for premium advertising. Our data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimises return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.