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UniLED - On the Couch with Franck Vidal - Adcity

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Ad Tech Digital Out Of Home Transparency
Ad Tech Digital Out Of Home Transparency Video

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UniLIVE CRO Arran Javed talks with Franck Vidal, Director Asia-Pacific, Adcity about the growth of, and his predictions for, the digital out-of-home sector.

In our On the Couch interview series, UniLIVE CRO Arran Javed talks with Franck Vidal Asia-Pacific, Adcity (Havas).  

Franck shares his thoughts on the recent challenges and recovery of the DOOH sector in the Asia-Pacific region, what the DOOH industry can learn from the digital display sector, how transparency in the supply chain will be key to the growth of DOOH, and shares his predictions for the future of the sector.

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By Nicky Bradley, Marketing Director

UniLED Solutions

UniLED provides the digital out-of-home industry with a range of market-leading products and services based on a decade of working with screen owners and media buyers:

UniLED - a 24/7 global monitoring, remote and on-site digital screen support service, with a portfolio of over 25,000m2 under management.

UniLIVE – provides streamlined content delivery and independent playout verification through an integrated ad-technology platform.  Enabling media owners, agencies, and advertisers to more effectively manage their digital out-of-home campaigns.

UniHUB - a powerful service management tool designed to streamline the operation, monitoring, and maintenance of digital signage networks, providing screen owners with live case tracking and portfolio performance analysis at their fingertips.

Posted on: Friday 18 June 2021