UniLIVE CRO Arran Javed talks with Franck Vidal, Director Asia-Pacific, Adcity about the growth of, and his predictions for, the digital out-of-home sector.
In our On the Couch interview series, UniLIVE CRO Arran Javed talks with Franck Vidal Asia-Pacific, Adcity (Havas).
Franck shares his thoughts on the recent challenges and recovery of the DOOH sector in the Asia-Pacific region, what the DOOH industry can learn from the digital display sector, how transparency in the supply chain will be key to the growth of DOOH, and shares his predictions for the future of the sector.
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Posted on: Friday 18 June 2021