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Tourism Tasmania: driving winter visits and hot results with prDOOH, audio and display

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Audio and Voice Consumer Behaviour Digital Out Of Home
Audio and Voice Consumer Behaviour Digital Out Of Home

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VIOOH's study explores their cross-channel campaign to drive visitors during winter, using programmatic DOOH to prime audiences ahead of audio and display re-engagement

The results of this case study proves that an omnichannel strategy is a winner, and programmatic DOOH is a significant component of that success - in this case, due to its ability to prime Tourism Tasmania’s messaging and drive optimal results across channels. This campaign is a pioneering example of how programmatic out-of-home, when integrated with the right strategy and mix of both public/broadcast screens and one-to-one/private channels, optimised by data, can drive tangible commercial metrics to brands everywhere. 

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VIOOH

VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 19 markets, with more to follow.

Posted on: Monday 24 July 2023