Despite economic headwinds, the IAB predicts that European retail media ad spend will reach €25 billion by 2026. However, it’s not a channel without its challenges – from standardisation around measurement to rethinking team structures
Welcome to Skai’s™ Retail Media Thursdays (RMT)
In our new Retail Media Thursdays (RMT) video series, we look to address the retail media knowledge gap by inviting our partners, clients, and industry experts to share the latest thinking, ideas, and best practices on the hottest topics in retail media.
Media industry stalwarts will be familiar with the pre-pandemic concept of “Media Thursdays,” those (almost) end-of-week drinks in a local pub where you can let your hair down and celebrate the week’s biggest achievements with your team.
And because we all know that the Brits love a good pub, we’re asking our guests to take us to their favourite London “local” to film.
RMT, Episode 1: Alice Anson
In our first episode, Skai’s™ Managing Director EMEA, David Sequeira, chats with Alice Anson at one of her favorite locals, The Clerk & Well in Clerkenwell, one of the oldest pubs in Central London.
Alice is the Digital Media Director (Onsite & Offsite) for Nectar360, the group that manages Sainsbury’s loyalty program and makes it easy for brands and suppliers to directly target customers via its retail media advertising offering.
Posted on: Wednesday 25 January 2023