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Skai’s™ Retail Media Thursdays Episode 1: Alice Anson from Nectar360

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Ad Tech Ecommerce
Ad Tech Ecommerce

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Despite economic headwinds, the IAB predicts that European retail media ad spend will reach €25 billion by 2026. However, it’s not a channel without its challenges – from standardisation around measurement to rethinking team structures

Welcome to Skai’s™ Retail Media Thursdays (RMT)

In our new Retail Media Thursdays (RMT) video series, we look to address the retail media knowledge gap by inviting our partners, clients, and industry experts to share the latest thinking, ideas, and best practices on the hottest topics in retail media.

Media industry stalwarts will be familiar with the pre-pandemic concept of “Media Thursdays,” those (almost) end-of-week drinks in a local pub where you can let your hair down and celebrate the week’s biggest achievements with your team. 

And because we all know that the Brits love a good pub, we’re asking our guests to take us to their favourite London “local” to film.

RMT, Episode 1: Alice Anson

In our first episode, Skai’s™ Managing Director EMEA, David Sequeira, chats with Alice Anson at one of her favorite locals, The Clerk & Well in Clerkenwell, one of the oldest pubs in Central London.

Alice is the Digital Media Director (Onsite & Offsite) for Nectar360, the group that manages Sainsbury’s loyalty program and makes it easy for brands and suppliers to directly target customers via its retail media advertising offering.

By Dasha Korabelnikova, Global Field Marketing Executive

Skai

Skai is a commerce intelligence platform that powers brand insights, decisions and execution for faster, more predictable go-to-market outcomes. Skai’s platform includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement, enabling product, insights and marketing teams to accurately plan strategies and benefit from connected omnichannel launches. 

Posted on: Wednesday 25 January 2023