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The Macro Marketing Trends of 2022

Season 2, Episode 8

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WithinDigital Episode 8: The Macro Marketing Trends of 2022

WithinDigital is an almost monthly digital marketing podcast, featuring in-depth interviews with experts in digital advertising, SEO, social media, and everything in between.

In episode 8 of WithinDigital, Nick Livermore is joined by Adapt Managing Director, Jon Greenhalgh, to chat about the three macro trends set to define the marketing landscape in 2022. So, what are those trends? First up is talent and recruitment. How can agencies continue to grow against the backdrop of "The Great Resignation", and what is Adapt doing to onboard new team members? Secondly, Jon takes a wider look at data, privacy, and the deprecation of third-party cookies. How will the changes we've seen in 2021 impact 2022 and beyond? And where does our focus need to be going forwards? Finally, Jon and Nick discuss the increasing part AI and machine learning has to plan in advertising. But what's the future, and where do we go next?

Listen in for actionable advice and insight into how you can improve your own digital marketing.

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By Nick Livermore, Senior Marketing Manager

Adapt

Digital performance marketing, analytics and consultancy for growth-minded brands. We're Adapt, a digital performance marketing agency. Here to help your brand grow faster – whatever your market, whoever your audience and however you measure success.

Posted on: Monday 21 February 2022