The Insider Report: by media planners, for media planners

The media industry, as a fast changing-landscape has faced several challenges in the last few years. The ongoing pandemic has drastically altered consumer behaviour and media consumption. At the same time, changing privacy regulations are reducing access to consumer data. As a result, media planners require the ability to quickly adapt strategies for understanding complex behaviours in order to reach new audiences. 

We asked 200 media planners from across media agencies and brands about the challenges they’re facing in 2022. 

The report highlights some key findings that will influence the path of a typical planning cycle in the year ahead, including: 

• What drives agency and in-house media planners to define their campaign goals.
•  How planners expect to spend their budgets this year and how they can get strategy and activation right. Will this be the age of CTV? Our insights reveal that over half of UK planners expect to spend 51% of their digital budget on CTV in 2022. 
• Challenges and tips to discover and reach audiences in a privacy-first environment - our research shows that less than half of UK media planners have privacy-first solutions as their priority for 2022.

Read on to benchmark yourself against the industry and uncover differences between in-house and agency planner priorities for the year ahead. 

Download the e-guide here.

'The insider report: by media planners, for media planners' was designed to ensure media planners are better informed and prepared for a more productive 2022. From new challenges to building audiences to measuring campaign success, this research will reveal the trends and insights - by planners for planners - that will influence the path of a typical planning cycle in 2022.