Back to Member Vault

The Future is AVoD & FAST

Tags:

Ad Tech Connected TV Consumer Behaviour
Ad Tech Connected TV Consumer Behaviour Market Overview Transparency Video

This content was created by an IAB UK member

Members of IAB UK can contribute to the Member Vault. Log in to submit your content.

As viewers move away from linear TV, marketers need better ways to reach their audiences across new platforms. This is where MiQ's latest ebook comes in

The UK TV ecosystem is changing. The rise of AVoD and FAST channels in the UK has disrupted the traditional broadcasting and streaming landscape. One thing is clear: if the future of advertising is TV, then AVoD and FAST are part of the future of TV advertising.

As viewers migrate away from linear TV, marketers need to find better ways to reach their audiences across new platforms. This is where our latest ebook comes in – here’s a quick look at what you can find inside:

  • What does the UK TV landscape look like so far in 2023?
  • Why AVoD and FAST are gaining momentum
  • How does the cost of living crisis impact TV viewing habits in the UK?
  • What are the AVoD and FAST opportunities for marketers?
Download1.56 MB

By Cristian Berni, UK Marketing Manager

MiQ

We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and we’re always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. Please visit us at www.wearemiq.com.

Posted on: Friday 28 July 2023