Jargon Buster

Full list of terms title

White-list

An accepted list of contacts to receive email from (and should not be filtered or sent to the trash or spam folder) or a list of websites that ad advertiser will permit their ads to be placed on.

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive