Jargon Buster

Full list of terms title

Search Engine Marketing (SEM)

Form of marketing that seeks to promote websites by increasing their visibility in search engine results pages.

Search Engine Optimisation (SEO)

The process of improving the volume and quality of traffic to a site from search engines via natural search results for targeted keywords.

Search Engine Results Page (SERP)

A page of search results delivered by a search engine.

Session

The time spent between a user starting an application, computer or website and logging off or quitting.

Short Message Service (SMS)

A messaging system that allows sending messages between devices that consist of short code. Otherwise know as a text message. 

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive