Jargon Buster

Full list of terms title

OBA

Acronym for Online Behavioural Advertising. The collection of data from a particular computer or device regarding web viewing behaviours over time and across non- affiliate web sites for the purpose of using such data to predict user preferences or interests in order to deliver advertising to that computer or device based on the preferences or interests inferred from such web viewing behaviours. Online Behavioural Advertising does not include the activities of first parties, ad delivery or ad reporting, or contextual advertising (i.e. advertising based on the content of the Web page being visited, a consumer’s current visit to a Web page, or a search query). Definition from page 10 of the Self-Regulatory Principles for Online Behavioral Advertising.

OBA Self- Regulation

Developed by leading industry associations to apply consumer-friendly standards to online behavioural advertising across the Internet, the self-regulatory program consists of seven principles that correspond with the “Self-Regulatory Principles for Online Behavioral Advertising” proposed by the Federal Trade Commission in February 2009 that also address public education and industry accountability issues raised by the Commission. Definition from page 10 of the Self-Regulatory Principles for Online Behavioural Advertising.

Oculus Rift

The Oculus rift is a virtual reality headset developed and manufactured by Oculus VR and owned by Facebook. 

Ofcom (Office of Communications)

Ofcom is the communications regulator. They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate

Online data providers/data aggregator

The definition of an “Online Data Provider” is broad and includes a number of players and data types, such as companies like Experian (financial data), Nielsen (demographics and psychographic data) and OwnerIQ (purchase history). 

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