Jargon Buster

Podcasting

Podcasting involves making an audio file of content that is available to download and stream.

Pop-up

Any advertising experience where visiting a website in an initial browser window initiates a secondary browser window to deliver an ad impression directly above the initial browser window. These are currently discouraged for desktop web and mobile web experiences due to consumer feedback resulting from research by the Coalition for Better Ads.

Post cookie

A common and popular term to describe the state of addressability after the loss of traditional identifiers

Post-roll

The screening of a video ad after viewing video content.

Post-Roll Ad

An ad that plays at the end of content. Although it can be less effective than mid-roll or pre-roll ads, it can still provide value, particularly in long-form content.

Pre-roll

The screening of a video ad before viewing video content.

Pre-Roll Ad

An ad that plays before the main content begins. Pre-roll ads are often short and designed to capture the listener's attention right away.

Prestitial

Any advertising that appears before requested content has loaded, blocking the consumer from progressing until either a countdown has elapsed or the duration of an ad experience has been achieved. These are currently discouraged for desktop web and mobile web experiences due to consumer feedback.

Primary ad unit

DOOH

Refers to the dominant area of advertising displayed on the screen. The Primary Ad unit should be described as either Full screen or Partial screen.

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