D.E.A.L is a recommended approach for publishers to connect with ad blocking consumers through a step-by-step process implimented by the IAB: Detect ad blocking, in order to initiate a conversation, Explain the value exchange that advertising enables, Ask for changed behaviour in order to maintain an equitable exchange, Lift restrictions or Limit access in response to consumer choice.
Online auction marketplace where advertisers acquire 3rd party data that helps them better reach their target audiences with display. Data Exchanges were created as marketplaces where Online Data Providers could sell their data directly to DSPs and Ad Networks. Who Uses: Ad Networks, DSPs.
Data Management Platform (DMP)
Platforms that allow advertisers, agencies, publishers and others to control their own first-party audience and campaign data, compare it to third-party audience data, and give the ability to make smarter media buying and campaign planning decisions via behavioural targeting or extending audiences via lookalike modeling. Advertisers and agencies generally utilise DMPs in order to buy more effectively while publishers typically utilise DMPs in order to segment their audiences and sell more effectively.
Demand-side platform (DSP)
An advertising technology platform which allows marketers to manage their online media campaigns by facilitating the buying of auction-based display media and audience data across multiple inventory and data suppliers in a centralised management platform.
Direct Billing API
Can be used to customise a purchase process that does not require the user to leave where they are.
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