Jargon Buster

Full list of terms title

Ad blocking

Ad blocking is the use of apps, browsers, or networks to filter advertising components from being rendered on a consumer’s device. This could include display advertising, tracking pixels or anything that can be predefined and included on a reference black-list. Ad blocking can impact a publisher’s ability to provide free or subsidised content or services.

Ad exchanges

Online, often highly automated auction-based marketplaces that facilitate the buying and selling of inventory across multiple parties ranging from advertisers, direct publishers, ad networks and Demand Side Platforms (DSP). 

Ad impression

A metric expressing each time an ad is served and displayed, whether it is seen or not, whether it is clicked on or not. 

Ad inventory

The amount and types of ad space a publisher has available for an advertiser to buy. 

Ad optimisation

A means of improving campaign performance through automated and semi-automated means, usually through a systematic approach. Ad optimisation often focuses on cost (especially prices in automated bidding), targeting or creative, gleaning performance improvements through testing.  

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