Behavioural targeting
Contextual Targeting
Behavioural targeting is when an ad is targeted based on attributes of the user, as opposed to the targeting being based on attributes of the content.
Behavioural targeting is when an ad is targeted based on attributes of the user, as opposed to the targeting being based on attributes of the content.
Explore the latest thinking on the attitudes, innovations and media shifts set to reshape advertising by the end of the decade