Webinar: Working towards equality in an unprecedented time
This is a recording of the event. You can no longer book but IAB UK Members can log in to watch it on demand.
BBC presenter Emily Maitlis has been praised for her frank assessment of the coronavirus outbreak when she stated that “the disease is not a great leveller”. Since there is significant inequality in the social impact of the pandemic, we must consider how everyone in our industry is affected. From illness to furlough. From working from home without outdoor space to juggling family care. From sharing a broadband connection with four housemates to neurodiverse minds getting used to a new structure.
We’ll take a look at some of these issues, how we can manage them inclusively and then plan for a better future.
This course is perfect for...
- Delegates of all levels
- Delegates interested in diversity and inclusion
Despite significant, high-profile calls for changes in the way gender and gender roles are represented in online advertising and improvements over the last five years, there’s still work to be done.
In order to understand the intricacies behind getting gender portrayal right, Unruly surveyed more than 1,200 women from around the world and identified three key areas that are the driving forces of frustration for women around the world -- body types, roles in the workplace and ethnic diversity. Please join our Global VP of insights, Rebecca Waring who will share the findings.
Business is being revolutionised before our eyes. With the pandemic of coronavirus and a pandemic of racism driving a seismic shift in society, right now this a business critical moment to transform with diversity, inclusion and equality at the heart of your leadership and business. All at the same time. I&D is critical to survival, future-proofing your people and culture, giving you the opportunity to build back better.
The presentation will reveal how Havas Media Group worked with its people to manage the impact of the Covid-19 outbreak. Following the timeline of the pandemic, it will show how the agency group responded in order to help its people be at their best. Ewen will explain how the group developed an approach to the crisis, before exploring how it played out. He will also discuss how Havas Media Group will continue to support its people’s mental health post Covid-19.
In this session, Miriam Faber, Content and Campaigns Lead for Northern Europe, will discuss how despite the call for shifting business priorities as a result of the coronavirus, the issue of D&I diversity is one that is more important than ever. Miriam will provide a number of examples of how Facebook is supporting communities to bring the world closer together.
In this session Matt will look at how m/SIX have addressed topical issues during lockdown, from supporting staff with their physical and mental health, through to how we have supported our neurodivergent staff. Additionally, Matt will explore how HR in particular have addressed mental pressures people are being put under by the current crisis. Finding a new rhythm, showcasing entrepreneurialism in adversity and really amplifying collaboration have been key to our success in this area, to-date.
Su-Mei will share insights on whether the crisis is a tipping point for inequality in society, the role of the media and advertising sector in creating and exacerbating negative stereotypes, the digital divide in the charity sector, why it's never been more urgent for marginalised communities and people with lived experience to be listened to, how brand purpose is likely to evolve as a result of COVID-19 and what media, creative and digital businesses can do to be part of the solution.