Webinar: Review of 2020

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Event Overview

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At the end of every year we take stock and look to the future - and never more than in 2020. This year has tested our resilience and required us to pull together in new and different ways, in all areas of our lives. Here at the IAB, we’ve continued to work closely with our members to maintain the momentum of our vital cross-industry work – from HFSS regulation to SME support – and have found new ways to create a sense of unity via member-led initiatives such as IAB UK Connected. While businesses across the digital ad industry have individually been dealing with the stark economic fall-out of COVID-19, they have simultaneously continued to care passionately about the broader industry issues and feed into our work.  

As the year comes to a close, Jon Mew, CEO of IAB UK, reflects on the past 12 months in digital advertising and looks forward to what we can expect in 2021 – with trust, User ID, effectiveness and growth all critical to ensuring a sustainable future for digital advertising.

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