This is a recording of the event. You can no longer book but IAB UK Members can log in to watch it on demand.
The spread of the coronavirus pandemic has had a huge impact on retail brands and their ability to effectively market their products. Join us for our Retail Webinar where we’ll take a look into how companies have adjusted to the “new normal”, and the innovations and strategies they’ve used to find success in connecting brands with people in such a trying time.
An exploration into how the UK Retail market has changed since the global pandemic, how have shoppers responded, and how does this compare to how and what consumers were shopping before COVID-19 struck the UK and how have we compared to other countries. What could be the new normal when the UK emerges from the pandemic, and how far away are we from ‘normal’?
Sainsbury’s partnered with A Million Ads to promote their Summer Edition Range products and tap into different consumer moments. The activity ran across Spotify, DAX and Acast, with the script being adapted to tailor to the podcast listening experience on Acast.
In this case study presentation, A Million Ads will discuss the strategy behind this digital audio campaign, exploring how the dynamic, personal approach and creative use of data helped Sainsbury’s to cut through the noise and increased purchase intent.
Covid-19 has impacted every sector, with the UK high street being hit particularly hard. Even before Covid-19 forced the UK into lockdown, the high street was already struggling against changing buying habits and intense competition from online retailers, and this new blow could have long-lasting effects. If these businesses want not only to survive, but to thrive in the face of Covid-19, they must take the digital challenge head on and innovate rapidly. Vihan will discuss how data partnerships are the key to this innovation, helping businesses to reconnect with their customer base, generate valuable insights and compete against online retail giants to ensure they can survive both online and in brick-and-mortar stores.
It’s easy to attract customers for one-off purchases. But for real and sustained revenue growth, you need in-depth retention strategies to turn first-time buyers into loyal customers.
In this webinar you’ll learn about segmenting audiences to target frequent buyers, sales shoppers and disloyal consumers. We’ll take you through the metrics that matter and give you practical, easy to follow advice you can implement right away.