This is a recording of the event. You can no longer book but IAB UK Members can log in to watch it on demand.
Out of home has been going through a digital revolution over the past few years. The combination of data, creativity, and high impact formats has given advertisers new exciting ways to reach people on the move. This seminar will cover the latest trends, insights, and hot topics from the world of DOOH, and will showcase how todays brands are using the channel to make their online marketing more effective.
This event is perfect for...
- Delegates with beginner to intermediate industry knowledge of DOOH
- Those wanting to find out the latest insights in the DOOH sector
Presenting an overview of the current DOOH landscape with a look at the current and emerging UK market specifics. A discussion on why there is a buzz around DOOH right now. The tech enabling it, new players and new conversations between buyers and sellers. A high level run through of targeting options, demo and contextual audiences and new location data options. Finally why is any of this better than what already existed.
Creativity and emotional experiences are essential for delivering business growth, yet often go under utilised when planning effective campaigns.
This session looks at how the capabilities of digital OOH and the use of technology can bring creativity and experiences to life for the consumer and deliver engaging campaigns that resonate with audiences and deliver brand results.
- Learn how programmatic technology in OOH will help advertisers become more adept at targeting and engaging audiences.
- Whilst budgets are tightening and more scrutinised – learn why your advertisers shouldn’t look past this brand building and performance channel.
The topic covers how DOOH advertising impacts interaction with mobile advertising. Research we will present talks about the theory of two mediums (DOOH &Mobile) working together. This research is the first of the kind using a pioneering approach and the latest state of the art technology. DOOH and social ads pared together to measure the impact on viewing DOOH on attention to mobile ads. In this session, we also share our results when testing DOOH and dig into campaign results.