Virtual Training: Social Media Strategy

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(Registration - 09:50 - 10:00)

Virtual Training

Ticket Types

IAB Member:

Get discounted tickets to events and training

£99.00 + VAT

IAB Agency:

You get free event access and discounted training rates

£99.00 + VAT

IAB Advertiser:

Enjoy free event access and discounted training rates

£99.00 + VAT

Non-member:

Full price tickets to events and training

£120.00 + VAT

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Event Overview

Join us for this two-hour webinar to find out where social is headed and how to harness it for the benefit of your business. We'll cover the importance of risk management and having a coherent content strategy, plus the psychology of content and why some campaigns just 'work'. 

What will you learn?

  • Developing a social strategy
  • Reputation management
  • Legal considerations

This course is perfect for…

  • Account Executives
  • Account Managers

Agenda

Module One: Context for Developing a Framework

We’ll explore frameworks for developing an optimal social media strategy for brand marketing and activation, PR and communications, sales, business development, customer insight and customer experience

Module Two: Social Media and Community Strategy

In this session, we’ll cover: community strategy and community management in social; reputational risk and aligning crisis and issues management; social customer experience and customer service; governance and legal considerations

Delegate
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27 March 2020

What our delegates are saying

Michelle Goodall presented the Social Media Strategy course and she was absolutely brilliant. Clear, concise and easy to follow. I feel more confident in adding a social media element to our media plans understanding the channels and their purpose. 

Meet the trainer

Michelle Goodall
Michelle Goodall
Social Media, Digital Transformation and Communications Consultant
Michelle Goodall
Michelle Goodall
Social Media, Digital Transformation and Communications Consultant

Professional digital consultant, speaker and trainer with 20 years' agency/consultancy experience.

Our events & training are CPD accredited

Continued professional development logo

his training is worth 2 credits towards your continued professional development

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.