Virtual Training: Social Media Strategy
(Registration - 09:50 - 10:00)
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Join us for this two-hour webinar to find out where social is headed and how to harness it for the benefit of your business. We'll cover the importance of risk management and having a coherent content strategy, plus the psychology of content and why some campaigns just 'work'.
What will you learn?
- Developing a social strategy
- Reputation management
- Legal considerations
This course is perfect for…
- Account Executives
- Account Managers
We’ll explore frameworks for developing an optimal social media strategy for brand marketing and activation, PR and communications, sales, business development, customer insight and customer experience
In this session, we’ll cover: community strategy and community management in social; reputational risk and aligning crisis and issues management; social customer experience and customer service; governance and legal considerations