Virtual Training: Measurement & Planning
(Registration - 09:50 - 10:00)
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Join us for this virtual training where we’ll find out where display advertising is headed next, how strategic planning is used throughout the purchase funnel journey, the differences between brand and DR strategies, plus much more.
What you will learn?
- Best practice planning and buying
- Branding and a digital world
- Measurement and analytics
This course is perfect for...
- Account Executives
- Account Managers
We’ll cover how to plan for digital, best practice to achieve maximum ROI and use of different data.
How has branding moved into the digital world? We’ll cover measuring effectiveness for display, native and video, while also drawing on examples of branding campaigns.